National Pensions Institute in Helsinki, designed by Alvar Aalto, 1956.
I started a new newsletter series for MIES called Remote Tours. The articles are available only for subscribers, you can add yourself to the mailing list from here. In each newsletter I will present an exquisite building I’ve had the chance to visit over the years, as I hope to keep my audience inspired even during the pandemic.
I’m slowly adding the coat selection on instagram, where they are available to purchase, while I’m trying to get the website running. This autumn has been really hectic, one of those periods when you just wish to have couple more extra hours in the day. But I have so many ideas for Mies and I can’t wait to share everything. Meanwhile here’s few shots from our first photoshoot, I’m so content while watching these. They turned out exactly how I imagined.
@mies_preowned / photography Juliette Boniau Raymond, model Wang Yahui, assistant Diellza Dobroshi, styling and creative direction by me
Photographer Juliette Boniau Raymond, model Wang Yahui, assistant Diellza Dobroshi, styling and creative direction by me
Here’s a sneak peek of a photoshoot we did for Mies last week. I still have some editing to do before I can show you the final ones, but I’m so excited how good the photos turned out to be!
Coat Max Mara
Last week I picked up this black Max Mara cashmere coat for Mies. It might be my favorite so far from the selection, so elegant. If I only could keep it for myself!
I received few questions regarding the launch and as a marketing professional I know I should pick a launch date, create lots of buzz around it and be very loud and present everywhere to gain visibility. But this project is very different, it’s a passion project without any stress and deadlines, it’s a project that grows and develops with me, a project that connects me to the people around me with similar sensibility of aesthetical expression.
I’m organizing a photoshoot with an extremely skillful and creative team next week and it brings me great pleasure to bring these people together to create something that for now only exists in my imagination. Following the photoshoot I guess I could say I’m officially starting. Not through a website, I want to observe and find out if I really need it, as it turns out I have already reservations and planned fittings from my existing community. So I guess I already launched, just naturally in silence.
Max Mara coat
It is actually very hot in Paris, but despite that, my mind has been on coats for the past couple of weeks. I’m planning to launch my vintage coat shop, Mies, during the upcoming autumn and I couldn’t be more excited about it.
I recently picked up this gorgeous, but very worn, Max Mara coat from a lovely old french lady and I was hesitating for a long time if I should include it in the selection or not. But after a careful maintenance I managed to fresh it up and it got me thinking that I got into second-hand business for a reason. I’m very tired of the whole fashion cycle and newness in general. Maybe it’s because I’ve been working – more or less – in retail for almost a decade, but for years I’ve been buying almost exclusively secondhand. And I don’t mind when things have been worn, isn’t that the idea of second-hand? I’ve seen a concerning trend of people buying and selling “vintage” with the description of “brand new, tags on” (I’m also guilty) still convincing themselves being sustainable. If that’s the direction, what happens to the worn clothes at the end?
Painted Apartment, Krueck & Sexton
While planning a photoshoot I got carried away by researching retro glass block interiors and architecture. I’m obsessed!
Home office essentials; pencil from Montblanc, leather notebook from Mignon Paris
I was forced to take a small break as my computer broke in the beginning of December, but now I’m back with full of ideas and a new laptop. I have lots of plans listed down for 2019 and I can’t wait what the year brings along.
But just quickly returning to last year, I wanted to tell about an interview, that I did with BLOOC about our Paris apartment and life in general, you can find it here.
I just went to pick up this gorgeous vintage Max Mara wool coat from a lovely old French lady and it will be available soon at Mies. It’s in perfect condition and the color is such a beautiful dark camel.
Elsa Peretti Teardrop earrings, Harper’s Bazaar 1974
My December thoughts are now at Flounce.fi. This month I’m very into minimal jewellery with soft lines. I spotted the new Swedish brand, MUR, on instagram a while back and been thinking about their rings ever since.