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Photographer Juliette Boniau Raymond, model Wang Yahui, assistant Diellza Dobroshi, styling and creative direction by me

Näyttökuva 2019-9-27 kello 15.55.36

Here’s a sneak peek of a photoshoot we did for Mies last week. I still have some editing to do before I can show you the final ones, but I’m so excited how good the photos turned out to be!

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Coat Max Mara

Jeans Levi’s

Loafers COS

Last week I picked up this black Max Mara cashmere coat for MiesIt might be my favorite so far from the selection, so elegant. If I only could keep it for myself!

I received few questions regarding the launch and as a marketing professional I know I should pick a launch date, create lots of buzz around it and be very loud and present everywhere to gain visibility. But this project is very different, it’s a passion project without any stress and deadlines, it’s a project that grows and develops with me, a project that connects me to the people around me with similar sensibility of aesthetical expression.

I’m organizing a photoshoot with an extremely skillful and creative team next week and it brings me great pleasure to bring these people together to create something that for now only exists in my imagination. Following the photoshoot I guess I could say I’m officially starting. Not through a website, I want to observe and find out if I really need it, as it turns out I have already reservations and planned fittings from my existing community. So I guess I already launched, just naturally in silence.

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Max Mara coat

Chanel pants

Céline sandals

It is actually very hot in Paris, but despite that, my mind has been on coats for the past couple of weeks. I’m planning to launch my vintage coat shop, Mies, during the upcoming autumn and I couldn’t be more excited about it.

I recently picked up this gorgeous, but very worn, Max Mara coat from a lovely old french lady and I was hesitating for a long time if I should include it in the selection or not. But after a careful maintenance I managed to fresh it up and it got me thinking that I got into second-hand business for a reason. I’m very tired of the whole fashion cycle and newness in general. Maybe it’s because I’ve been working – more or less – in retail for almost a decade, but for years I’ve been buying almost exclusively secondhand. And I don’t mind when things have been worn, isn’t that the idea of second-hand? I’ve seen a concerning trend of people buying and selling “vintage” with the description of “brand new, tags on” (I’m also guilty) still convincing themselves being sustainable. If that’s the direction, what happens to the worn clothes at the end?

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Wearing sandals and coat from Céline by Phoebe Philo and trousers from Chanel spring 2009, all vintage 

I’ve been sourcing vintage- and second hand coats since last year and slowly starting to be ready with the first selection, which will be available at Mies this fall. I wanted to have at least one Céline coat by Phoebe Philo to offer and after a long search I found this worker blue, light wool and cashmere mix coat. It’s so exquisite I almost want to keep it for myself. I would love to pair it also with classic jeans and navy sweater, there’s something intriguing in mixing different shades of blue.

Anyway, I chose this coat as it represents well Philo’s era at Céline, while also describing perfectly the style of Mies woman; silent, simple but powerful.

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Giorgio Armani cashmere coat in ‘Golden Hands’ editorial shot by Albert Watson for Vogue Italia, October 1989

I’ve been working on this exciting project for a while now and finally I’m able to reveal it. I’m launching soon a shop for vintage coats! You can follow more updates and get some inspiration at @mies_vintage instagram account.

Over the years I became quite good hunting vintage pieces, and I think it’s definitely key to a more sustainable wardrobe. And when it comes to coats, maybe it’s a Scandinavian thing, but to me a coat is the most important piece of an outfit most of the year, and with good materials it can last for decades. I wanted to put my skills in use and started to create a beautiful selection of great quality coats for everyone who doesn’t have time, or even access to browse the best vintage boutiques.