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IMG_9664

Photographer Juliette Boniau Raymond, model Wang Yahui, assistant Diellza Dobroshi, styling and creative direction by me

Näyttökuva 2019-9-27 kello 15.55.36

Here’s a sneak peek of a photoshoot we did for Mies last week. I still have some editing to do before I can show you the final ones, but I’m so excited how good the photos turned out to be!

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Näyttökuva 2019-9-15 kello 12.18.43

Coat Max Mara

Jeans Levi’s

Loafers COS

Last week I picked up this black Max Mara cashmere coat for MiesIt might be my favorite so far from the selection, so elegant. If I only could keep it for myself!

I received few questions regarding the launch and as a marketing professional I know I should pick a launch date, create lots of buzz around it and be very loud and present everywhere to gain visibility. But this project is very different, it’s a passion project without any stress and deadlines, it’s a project that grows and develops with me, a project that connects me to the people around me with similar sensibility of aesthetical expression.

I’m organizing a photoshoot with an extremely skillful and creative team next week and it brings me great pleasure to bring these people together to create something that for now only exists in my imagination. Following the photoshoot I guess I could say I’m officially starting. Not through a website, I want to observe and find out if I really need it, as it turns out I have already reservations and planned fittings from my existing community. So I guess I already launched, just naturally in silence.