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Christian Dior – Couturier du Rêve exhibition

It is starting to become a trend for fashion brands to host exhibitions, as it is an easy way to communicate about the history and identity of the brand. Just to mention a few; Chloé hosted a Guy Bourdin exhibition in their newly renovated Maison Chloé, Hermès dedicated an exhibition for Leila Menchari‘s window displays, Louis Vuitton’s Voulez, Vogues, Voyages exhibition is currently showing in New York and YSL opened not one, but two museums; one in Paris and one in Marrakesh.

Unfortunately most of the exhibitions have been sadly simple, badly curated and very obviously commercial, as advertising often tends to be. When a product is still in the store, it doesn’t belong to museum.

I want to post only things that I support and I can recommend, which is why I post this picture only now when the Dior exhibition has finished; it was exceptionally bad. Poor John Galliano and his legacy was buried under Maria Grazia Chiuri’s feminism t-shirts.

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#83

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Dior SS2017 / voguerunway.com

Valentino SS2016 / voguerunway.com

I quess there is a risque of dissapointment if you have high hopes on something.. Sure Maria Chiuri used many – obvious and safe – codes in her debut collection for Dior, but apparently no one reminded her that she’s not at Valentino anymore. I mean the same dress she made one year ago at Valentino is not going to transform into Dior dress just by using the “lucky symbols of Monsieur Dior”