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The Row pre fall 2019 

Georges Jouve, Vase, ca. 1952

The Row Los Angeles store

Remember I told how much I was waiting for the pre fall 2019 lookbook from The Row? Not only they revealed the collection last week, but also opened their renewed website with a possibility to shop online. Luxury brands have been very slow to embrace e-commerce, justifying it by saying the experience and the service in the boutiques plays a big role in buying luxury products. Here’s another proof that the online experience can be just as good.

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Retro 14K rose gold diamond and sapphire ring, ca. 1940s

Gierde in The Row pre fall 2019

The brand has been offering also a handpicked selection of vintage jewelry in their New York store and I love how they included the concept into their website as well. The site guides the client perfectly into the universe of The Row with every well thought detail. I would love to place an order just to discover how the delivery works (and see the packaging, obviously)

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NEDZ7337Menon Lakshmi styled by Ilona Hamer and photographed by Alexandra Nataf for Unconditional Magazine SS2018

I still haven’t finished reading the newest Unconditional Magazine. Everything in the issue is so visually beautiful that it makes me overwhelmed. In the picture above, from a Golden Girl -editorial, I fell in love with the chunky bracelet worn in the ankle, something I’m going to test this summer.