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The Row pre fall 2019 

Georges Jouve, Vase, ca. 1952

The Row Los Angeles store

Remember I told how much I was waiting for the pre fall 2019 lookbook from The Row? Not only they revealed the collection last week, but also opened their renewed website with a possibility to shop online. Luxury brands have been very slow to embrace e-commerce, justifying it by saying the experience and the service in the boutiques plays a big role in buying luxury products. Here’s another proof that the online experience can be just as good.

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Retro 14K rose gold diamond and sapphire ring, ca. 1940s

Gierde in The Row pre fall 2019

The brand has been offering also a handpicked selection of vintage jewelry in their New York store and I love how they included the concept into their website as well. The site guides the client perfectly into the universe of The Row with every well thought detail. I would love to place an order just to discover how the delivery works (and see the packaging, obviously)

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Wearing sandals and coat from Céline by Phoebe Philo and trousers from Chanel spring 2009, all vintage 

I’ve been sourcing vintage- and second hand coats since last year and slowly starting to be ready with the first selection, which will be available at Mies this fall. I wanted to have at least one Céline coat by Phoebe Philo to offer and after a long search I found this worker blue, light wool and cashmere mix coat. It’s so exquisite I almost want to keep it for myself. I would love to pair it also with classic jeans and navy sweater, there’s something intriguing in mixing different shades of blue.

Anyway, I chose this coat as it represents well Philo’s era at Céline, while also describing perfectly the style of Mies woman; silent, simple but powerful.

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@marigiudicelli

unknown

@okoloweb

me

@louloudesaison

Summer is approaching and I’ll be spending most of it in the city, which I’m quite excited about. Although, we are doing a longer road trip to the Balkans in the end of the summer but that’s another story, I’ll still have two whole months to enjoy Paris before that.

I completed my wardrobe last summer with some great pieces and I can’t wait to wear them (ald also my mom’s old sandals) while wandering around in vintage markets and museums. I swear on white linen and silk during warmer days, as I need to cover my skin completely from the sun.

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I remember when I was younger and I was constantly dreaming of bags and making lists of which bags I would buy if I had all the money in the world. And even I barely had any money, I still spent enormous amounts to fulfill some of those cravings! Nowadays it’s definitely not the case anymore. I have my beloved Marimekko bag for everyday use and a bigger Céline one for the days I need my computer (or pilates clothes) with me. And lately I’ve actually left home very often with no bag at all, such a liberating feeling.

However the above bag from The Row’s SS2019 collection brought me back to my teenage years. I’m craving a bag that wouldn’t have any purpose in my life! And it’s very, very expensive. But it’s honestly the most beautiful bag I’ve seen, and from what I know, there aren’t that many of them in the world. Talk about luxury!

 

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Jil Sander AW2019 / voguerunway.com

What started from the sock boots -trend, have evolved now to something very desirable, and something that I don’t know how to call them anymore. Lightweight flat shoes that resembles a lot like socks, like we saw also at The Row and also at Jil Sander. Needles to say I have my eyes on both.

I love discovering new brands, but nothing beats having my favorite ones. For the ones I’m always extremely excited to see the new collections, as I can always trust that they will fulfill my inspiration folders for the many seasons ahead, but also that nothing is changing too much. As there was nothing too new at Jil Sander, and that’s why I loved it.

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Galerie Patrick Seguin

The Row AW2019 / voguerunway.com

Alexander Calder at the Picasso Museum

Gemma Ward shot by Alexandra Nataf and styled by Ilona Hamer for Unconditional Magazine 7

I’ve tried to build a spring moodboard for couple of weeks now, but I’ve felt so disconnected with my thoughts lately. In a good way I mean. I’ve constantly had new ideas for projects I want to start and things I want to create, into the extent that I wasn’t sure anymore where to focus on.

To get my mind together, I took a day off just to visit some of my favorite places in Paris; Galerie Patrick Seguin and the Picasso Museum (The Calder-Picasso -exhibition I wrote about earlier). Over the years I’ve understood the importance of aesthetically satisfying environment to my creativity. I can’t stand mess and clutter, and whenever I feel disconnected, I need to get myself to an environment that calms me.

The same goes for clothes. I might wear the same outfit for a week and I don’t mind. I like to dress up from time to time end get creative with my wardrobe, where I love every single piece I have, but I’m intrigued by the idea of not to start my mornings with a decision of what to wear. Only depending on the weather I might change from all black to all white. Or something in between.

On a side note, do you also think those The Row shoes are a definition of freedom?

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This week I finally sat down with the newest Unconditional magazine, which I have to say is the best yet with the amazing body-issue. I’m a huge fan of the work of Ilona Hamer and Alexandra Nataf, obviously from the aesthetic point of view but also everything that they stand for. Celebrating different female bodies throughout the whole issue in such a sensual and tasteful way gives a great example, love it.

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I’m sure anyone who’s been following me knows how much I’m into good old print media and hunting rare pieces of fashion magazines. I might have mentioned this before but my go-to place for second-hand magazines and fashion- and art books is definitely Comptoir de l’Image in Le Marais. The grumpy (but very lovely) old french man owning the store has been collecting the pieces for over 40 years and knows quite impressive people within the industry. He’s not very eager to share his stories and might be even a bit offended if you decide to buy one of his treasures, but from time to time he gets in the mood to share his incredible memories.

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The Row AW2019 / @nikoturko

We might have to wait for couple days for the official show pictures of The Row’s latest collection, but I couldn’t wait to share one sneak peek I found through Instagram. The set with Jean Prouvés aluminum and metal sun shutters already made me die and took me into mid-century modern -heaven, but also the collection will be something that sticks in my inspiration folders (and partly in my wardrobe) forever.