Bottega Veneta Resort 2020

I don’t think anyone missed Bottega Veneta’s Resort 2020 collection, as the photos have been flooding in the internet and social media since the collection went viral. And it was good, great actually. Daniel Lee is a very talented designer.

However, past week the noise around the brand has been so loud that it started to develop a negative reaction in me and it reminds again how fast the industry is working. Or it could be just the fact that every single algorithm connects me to Bottega Veneta and that’s everything I see or hear. However it is, I don’t blame them because obviously they are striking, while the iron is hot (meaning cashing out with filling the void of Phoebe Philo). But I just wish we could move away from chasing the hype, just slow down and let things grow naturally. At long term the brands who do, they win, as they have the most loyal clients.