#424

Näyttökuva 2020-2-16 kello 20.31.09

 

The Row FW2020

Sepiolite at MINES mineral library / me

@mies_preowned

Galerie Patrick Seguin / me

La Contre Carpet by Diego Giacometti

It probably doesn’t come as a surprise that my early spring thoughts include The Row’s most recent collection, and especially look 8. The masculine classic silhouette gets a modern update with a balaclava, and the coat is close to perfection. Speaking of coats, I’m currently sourcing for new ones for Mies; there will be a selection of leather available soon for spring, but also I’m searching for long black cashmere coats, which are my most requested ones.

 

#422

Näyttökuva 2019-12-14 kello 12.20.45

Sweater from The Row, pants from Filippa K and shoes from COS

I bought these Filippa K silk pants from their second-hand store in Stockholm few years ago and I’ve been wearing them a lot since then. I love the pyjama feel they bring to the outfit, especially necessary for dark mornings when all you need is comfort.

#417

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I’m slowly adding the coat selection on instagram, where they are available to purchase, while I’m trying to get the website running. This autumn has been really hectic, one of those periods when you just wish to have couple more extra hours in the day. But I have so many ideas for Mies and I can’t wait to share everything. Meanwhile here’s few shots from our first photoshoot, I’m so content while watching these. They turned out exactly how I imagined.

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@mies_preowned / photography Juliette Boniau Raymond, model Wang Yahui, assistant Diellza Dobroshi, styling and creative direction by me

#415

Näyttökuva 2019-10-18 kello 23.37.25

This is the outfit I’ve been wearing non-stop past month. Only replacing the heels with biker boots. The dress is handmade in Kyrgyzstan by a friend of my friend’s mother. It is extremely comfortable and gives an impression that I gave a serious thought for my outfit in the morning, which never happens. What else you can ask for?

#413

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Photographer Juliette Boniau Raymond, model Wang Yahui, assistant Diellza Dobroshi, styling and creative direction by me

Näyttökuva 2019-9-27 kello 15.55.36

Here’s a sneak peek of a photoshoot we did for Mies last week. I still have some editing to do before I can show you the final ones, but I’m so excited how good the photos turned out to be!

#412

Näyttökuva 2019-9-27 kello 15.58.40

@therow

The Row finally opened their third physical store, and the first one in Europe! I can’t wait for the day they’ll open a store in Paris, I guess it’s just a question of finding the right real estate. Meanwhile I hope to be able to visit London soon, as the store with all its art and design is definitely something not to miss, including the welcoming light installation Elliptical Glass (2017) by James Turrell.

You can read more about the store with an interview of the twins at the Financial Times.

Näyttökuva 2019-9-27 kello 15.57.59

The Row/The Financial Times

#410

Näyttökuva 2019-9-15 kello 13.22.45

The Row SS2020 / @nylane

I’m not paying great attention on fashion weeks this season, but obviously The Row I couldn’t miss. There’s really nothing new, which is why I love the brand. It evolves so sustainably and naturally that you don’t see the development by comparing the new season to the previous one. But it’s there, they just get better and better, and it all happens in silence.

Näyttökuva 2019-9-15 kello 13.22.06

I’ve been already dreaming of the sheer Sock Shoes, but the Margiela inspired transparent flats might be even better.

#408

Näyttökuva 2019-9-15 kello 12.18.43

Coat Max Mara

Jeans Levi’s

Loafers COS

Last week I picked up this black Max Mara cashmere coat for MiesIt might be my favorite so far from the selection, so elegant. If I only could keep it for myself!

I received few questions regarding the launch and as a marketing professional I know I should pick a launch date, create lots of buzz around it and be very loud and present everywhere to gain visibility. But this project is very different, it’s a passion project without any stress and deadlines, it’s a project that grows and develops with me, a project that connects me to the people around me with similar sensibility of aesthetical expression.

I’m organizing a photoshoot with an extremely skillful and creative team next week and it brings me great pleasure to bring these people together to create something that for now only exists in my imagination. Following the photoshoot I guess I could say I’m officially starting. Not through a website, I want to observe and find out if I really need it, as it turns out I have already reservations and planned fittings from my existing community. So I guess I already launched, just naturally in silence.