Max Mara coat
It is actually very hot in Paris, but despite that, my mind has been on coats for the past couple of weeks. I’m planning to launch my vintage coat shop, Mies, during the upcoming autumn and I couldn’t be more excited about it.
I recently picked up this gorgeous, but very worn, Max Mara coat from a lovely old french lady and I was hesitating for a long time if I should include it in the selection or not. But after a careful maintenance I managed to fresh it up and it got me thinking that I got into second-hand business for a reason. I’m very tired of the whole fashion cycle and newness in general. Maybe it’s because I’ve been working – more or less – in retail for almost a decade, but for years I’ve been buying almost exclusively secondhand. And I don’t mind when things have been worn, isn’t that the idea of second-hand? I’ve seen a concerning trend of people buying and selling “vintage” with the description of “brand new, tags on” (I’m also guilty) still convincing themselves being sustainable. If that’s the direction, what happens to the worn clothes at the end?