#394

The Row pre fall 2019 

Georges Jouve, Vase, ca. 1952

The Row Los Angeles store

Remember I told how much I was waiting for the pre fall 2019 lookbook from The Row? Not only they revealed the collection last week, but also opened their renewed website with a possibility to shop online. Luxury brands have been very slow to embrace e-commerce, justifying it by saying the experience and the service in the boutiques plays a big role in buying luxury products. Here’s another proof that the online experience can be just as good.

Retro 14K rose gold diamond and sapphire ring, ca. 1940s

Gierde in The Row pre fall 2019

The brand has been offering also a handpicked selection of vintage jewelry in their New York store and I love how they included the concept into their website as well. The site guides the client perfectly into the universe of The Row with every well thought detail. I would love to place an order just to discover how the delivery works (and see the packaging, obviously)